Budget is no longer the bottom line.
The ‘Neanderthal Days’ of marketing are over. Mass media, if it’s to be used, can’t project an image of how a company wants to be perceived. It must demonstrate what the company actually is.
Perhaps that means starting with your employees, and getting them to share an ethos first. Only then is it worth going to the consumer and asking, ‘do you like us?’ But there are many different ways to ask that question, and lots of different places to ask it. Traditional big agencies will invariably offer you a traditional big agency solution. Where they’re slick, we’re almost handcrafted. For us it’s about where and when to talk with your consumer – not how much it’s going to add to our balance sheet.
OUR EXPERTISE
Strategy
Brand Strategy
Research & Segmentation
Communications Strategy
Digital Strategy
Consultation
Design
Verbal Identity
Visual Identity
Content & Collateral
Packaging
Production
Digital
Mobile & Responsive
Content Development
UX / UI Design
Campaigns
Social
Communications
Digital & Social
TV & Video
Print & OOH
Environment & Event
Branded Entertainment
Creating positive connections.
We like to work with clients who think beyond the boardroom. Everything we do (and we prefer to think of ourselves as part of your team), affects the brand. We use creativity to solve problems. We believe in things like trust, and mutual respect. And we use our talents – not smoke and mirrors.
Contact Us
Union
Dominic Hone
mobile (+27) 82 850 6375
info@theunion.co.za
Clients worked for
AB Mauri
Aiwa
Allianz
Anglo American
Barclaycard
Barclays Bank
Benson & Hedges
Brandhouse
Cardies
Carlton Hotel
Castle Lager
Electrolux
Fedsure
Frangelico
Fritolay
Grand Slots
Heineken
ICG
ISPAfrika
John Deere
Juta
Kit Kat
Learning Curve
Lion Lager
Mainstay
Medway
M-Net
MOL Shipping
Nestle Classic
Nissan
Old Mutual
Pescatech
Protea Technologies
Redd’s
Relating.com
Resolve
SAD
Sea Harvest
Sun International
TDK
Thuo Gaming
Wesbank