Strategy, Corporate Identity,
Communication Program, Literature and Packaging

Working closely with Learning Curve management team, we were asked to re-look their logo and corporate identity and literature. As Africa’s only platinum Adobe reseller the new design built on the pedigree of Learning Curve as the digital solutions specialists.

The history of the name Learning Curve provided the foundation for using the L and C and the basic simple idea of them being inside a solid circle, offset within the red button gives a understated technology feel. The visual metaphor conveys a message of togetherness and the colour red reflects their strength, leadership and determination to succeed as a team. This powerful identity gave our client a platform on which to build a new communications program.


” There is no doubt that one of the main contributing factors as we grow as a business is because of our re-branding”

– Tim Smith, New Business Development