Student competition, Strategy,
third party negotiation, concept development
The tongue and cheek headline challenged students to create an iconic artwork that is fresh and relevant to contemporary South African culture. Like the satirical work of Banksy, part of the brief required that entries include a message significant to today’s cultural, socio-political or economic climate.
The campaign communication was set out in a briefing document, campus presentations and the One Small Seed magazine, blog and online gallery. Students were invited to register online and receive regular reminders each week. Prizes included Adobe software, your work published in One Small Seed magazine and an internship at leading South African agencies.
The top three students work was showcased in the OSS magazine and each received Adobe Premium software. Each of the top three received internships. The college with the most entries received a plaque from Learning Curve & Adobe marking the achievement.