Student promotion, Strategy,
third party negotiation, concept development
Learning Curve wanted to inspire students and educators to upgrade to the Adobe Master Collection by joining the Masters with Integrity Club and make a stand not pirate software. We came up with the idea of approaching our independent creative network and asked would they like their work to be showcased in a campaign aimed at inspiring young creatives to use Adobe creative tools.
Each creative within our network is recognised as a master in their field of creativity and fitted nicely into our concept. Students and educators responded well to the posters, brochures, online campaign by being encouraged to collect each creative piece of work either in print or as a screen saver.